Website Design and Website Marketing Services for Your Online Success
On all client projects, I'm the contact person and I provide project management. I also collaborate with a select group of talented professionals, who provide my clients with a variety of website design and website marketing services.
Please see the Terms of Use for information about rates quoted on my site.
Capture Your Customers' Attention with a Dynamic Website Design
My web development team is eager to help you make the most of your website design elements, from small makeovers and updates on existing websites to complete design services for new websites.
- Graphic design that appeals to mind and eye
- Logos to help establish name recognition and brand identity
- Content development and page layout design
- E-Commerce and shopping carts
- Credit card processing
- Audio, Video and PowerPoint presentations
I can also help you to register a new domain name, if you haven't done this before. Referrals are also available for website hosting.
Cost: Custom quotes are provided, depending on the type of website services you require.
Increase Your Website's Pulling Power through Professional Writing Services
My writers will create quality text, also known as "copy", that not only informs but also persuades your customers. After all, that's our objective -- to persuade your website visitors to take action.
And search engines also look for quality, relevant information, an ingredient too many website owners neglect. You have to provide the search engines with what they want to be found by your potential customers.
We can start with your basic outline, then take it from there. For a lower cost, we can edit and polish copy you have written, focusing on making your words clear and persuasive. If needed, we'll minimize wordiness while reviewing basic grammar. When we're finished, your copy will help sell your product, your service, and your image.
Cost: Custom quotes are provided, depending on the type of copywriting services you require.
Draw Customers to Your Website with News Articles and Publicity Services
My writers will compose and distribute articles about your business and website. They're ghost written, so the articles are written in your name -- you're the author, the authority!
You'll receive online promotion of your business on websites which cater to visitors related to your business. Your articles are also submitted to "Ezines" (subscription newsletters received by email) subscribed to by editors interested in publishing your articles and by subscribers directly interested in your products or services. This is a key step toward attracting potential customers to your site.
Depending on your exact products or services, each individual article may be distributed to 10,000 or more webmasters and publishers. Only a very small fraction of those publishers need to publish your article for it to be successful.
While each business is different, article marketing has proven very effective bringing qualified visitors to my clients' websites. And articles are very cost effective.
Relatively quickly, articles will likely bring you more sales and at lower cost than pay-per-click search engine advertising. For most of my clients, using articles and transitioning off PPC should be their goal.
Article marketing also contributes to better SEO results (SEO is discussed, below). So, you're accomplishing 2 goals at the same time.
Cost: only $345 per business-related article, including complete writing of the article by one of my ghost writers, my review and editing of the article and its' distribution, as described above (most business topics).
Increase Your Sales through Search Engine Optimization (SEO)
SEO is designed to encourage search engines to list your website when customers search for important phrases related to your products or services. So, the goal of SEO is to increase your search engine result rankings.
Being visible online leads to more sales. Potential customers can find your website in the first few pages of search results. Then, they can click directly onto your website. That's SEO in a nutshell.
SEO can provide long-term, ongoing customers to you, FREE of direct per visitor costs. There are costs for SEO services, primarily one-time costs.
On-Page SEO uses the content on your website pages, including text and various HTML tags, including title, description, keyword and heading tags, to help position your site in search results.
Other SEO technologies are covered below, including Keyword Research, LSI and Off-Page SEO.
Winning at SEO using Solid Keyword Research and LSI Techniques
Keyword Research is needed with SEO and also to benefit from the science of Latent Semantic Indexing (LSI).
First about Keyword Research -- Researching the keywords searchers are using when looking for products, services and information helps you match your content to what searchers are interested in.
Designing your pages around the wrong keywords will not bring the traffic and sales you want. It's like throwing a party and then not inviting anyone.
LSI is another component of SEO and helps determine your web page "theme". Keyword Research is also critical to LSI.
LSI is the artificial intelligence search engines use to rank your web pages.
LSI considers supporting words and word combinations used on your pages, along with words and word combinations that are omitted. The resulting LSI "score" helps determine your page relevancy for keyword phrases.
Addressed next, the inbound links pointing from other websites to yours, which is another important SEO component.
Improve Your Search Result Rankings with a Theme-Matched SEO Linking Campaign
Off-Page SEO refers to inbound links to your web pages from other websites and what those links say about your web pages. Search engines (particularly Google) look at these links as a major sign of the importance and quality of your page.
The actual words those links contain are important and they are called "anchor text". The anchor text tells the search engines what topic your page is about. This helps internet search engine users find your page when searching the search engines for keywords related to your page.
For Off-Page search engine optimization, my staff focuses on the BEST links to help your pages. These are "one-way" links instead of reciprocal links.
They're from pages related to your business theme and are contextual links in the main section of the page -- not in the page gutters or headers (where links count much less).
SEO the Right Way - the Successful Way
Using sophisticated SEO techniques, my staff and I can help your pages achieve top search engines results for your chosen keyword phrases. We only use "white hat", ethical techniques, complying with the best practices of the major search engines.
I personally perform or oversee all SEO services. My SEO skills are certified by Search Engine Workshops: SEO Training
My team will apply On-Page, Off-Page, and LSI SEO techniques. We can also help you with Keyword Research.
For more information on SEO, see my do-it-yourself page.
Affordable Rates: Keyword Research and On-Page SEO, including LSI: $65 per hour.
Off-Page Cost: Custom quotes are provided based on the needs of the specific website, number of keywords involved, number of inbound links ordered at one time and industry competitiveness. My rates are very competitive, especially considering the quality of the links provided.
Here are other pages on my website that may help you:
Already own a business needing more sales?
Need do-it-yourself resources?
