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The 4 Techniques to Affordable Search Engine Optimization (Affordable SEO) and Beating Out Your Competition
You've come to the right place for:
- SEO Services through a Dallas, Texas USA SEO Firm | SEO Company (full-service option);
- SEO Consultant | Coaching Services (learn to successfully do-it-yourself and save money) and
- Your Own Personal Search Engine Optimization Specialist.
Why Search Engine Optimization?
- Your company's products and services are more visible online, leading to increased Web traffic.
- That traffic results in long-term, ongoing sales and sales leads FREE of direct per visitor costs (no pay-per-click costs).
- Learn the 4 Techniques below.
Search Engine Optimization can increase your Internet sales, while limiting your Web marketing costs.
These techniques encourage search engines to list your website prominently when customers search for important keyword phrases related to your products or services.
So, even though affordable Search Engine Optimization is discussed in the context of online marketing (Internet marketing and Internet advertising), the difference is you spend a one-time cost:
- in time -- to learn how to professionally Do-it-Yourself (and then to perform the actual work);
- OR, in dollars -- to have the services expertly performed for you.
Often, different terms are used to describe the same service, including: Search Engine Positioning, Search Engine Placement, Google Optimization and Website Optimization. Just know they're all a part of Search Engine Marketing (SEM) and these services are designed to increase your website promotion without direct per visitor costs.
Search Engine Optimization defined -- Internet search engine users type a keyword search phrase related to your business into one of the search engines. They find your website in the first few pages of results. Then they can click directly onto your website. This is SEO in a nutshell.
So, How Does SEO Work?
Technique 1, On-Page SEO uses the content on your website pages, including your actual text and various HTML tags, including title, description, keyword and heading tags, to help position your site in search results.
Technique 2, Off-Page SEO refers to inbound links to your Web pages from other Web sites and what those links say about your website pages. Search engines (particularly Google) look at these links as a major sign of the importance and quality of your page.
The actual words contained in those links from other websites are important and they're called "anchor text".
The anchor text tells the search engines what topic your page is about. This helps Internet search engine users find your website when searching keywords related to your page.
For Off-Page SEO services, my team and I can help your Web site marketing through a link building campaign.
My SEO company focuses on the BEST links to help your Web pages. These are "one-way" links instead of reciprocal links.
They're from pages related to your business theme and are contextual links in the main section of the page -- not in areas of pages where links count much less.
If you want to be found in Google for "money phrases", this step is what your SEO firm MUST focus on!
Technique 3, LSI (Latent Semantic Indexing) is another component of SEO and helps determine your Web page "theme". LSI is the artificial intelligence search engines use to rank your Web pages.
LSI considers supporting words and word combinations used or omitted on your pages. The resulting LSI "score" helps determine your page relevancy for keyword phrases.
Keyword Research is also critical to LSI.
Technique 4, Keyword Research and Optimization -- To properly implement an effective and affordable SEO campaign, you'll need to utilize the results you find from Keyword Research which is properly performed.
You'll probably want to see my Keyword Research | Analysis page to learn more.
Expert SEO Services -- Experience Success in the Search Engine Rankings
Using sophisticated techniques, my search engine optimization specialists and I can help your company's pages achieve top search engines results for your chosen keyword phrases. We only use "white hat", ethical techniques, complying with the best practices of the major search engines.
When SEO is performed this way, it's NOT about creating "doorway pages" for the search engines. The goal is to serve your site visitors, your potential customers.
Regardless of your needs, my team and I can help you get the search engine rankings, the sales and sales leads you need through effective Search Engine Optimization.
Affordable SEO Service -- My SEO firm can expertly perform these services for your business -- often only a one-time expense. Your pages will be optimized for you, saving you the time and hassle.
We will apply On-Page, Off-Page, and LSI SEO techniques. My SEO consultant skills are certified by Search Engine Workshops: SEO Training
Learn to Do-it-Yourself -- As an SEO Consultant, I can help you (or a key employee) learn how to professionally Do-it-Yourself. If you wish, you can even receive your Certification, like I have.
Action Step 1 -- Click on 
Action Step 2 -- Click on Search Engine Optimization or SEO and go to the Home Page to learn even more about SEO and also about the other 5 Steps to affordably marketing online.
