Continuing the Selling Process using Opt-in Email Marketing, Email Newsletters and Blog Postings

Why using Autoresponder Email Marketing and Blog Marketing will Maximize Your Sales

For most small businesses, a main goal of their website contact is to establish a relationship through follow up marketing that can lead to a future sale (a sales lead).

Most sales are not made in the first contact; they are made through follow up. Consider the following: The importance of following up is made clear in these statistics from the National Sales Executive Association:

• 2% of sales are made on the 1st contact;
• 3% of sales are made on the 2nd contact;
• 5% of sales are made on the 3rd contact;
• 10% of sales are made on the 4th contact (and)
• 80% of sales are made on the 5th - 12th contact.

And even when your site visitors buy on their first visit, you should still continue the sales process. Offer them other services or products they can buy in the future.

One way to manage your website's potential customers is using an opt-in Autoresponder email contact program, with an incentive to subscribe. It's critical to choose a service with high email deliverability.

Using Autoresponders, some ways to implement this are by offering a Free Course or by offering a periodic email newsletter, with valuable content.

Blog Marketing can accomplish the same goal for your business.

Regular newsletter or blog contact will: (1) let your subscribers get to know you and your company and (2) encourages them to buy your products or services. This strategy maximizes your sales.

For newsletter emails or blog postings to work, it's critical these offer real value to subscribers. These communications must focus on helping your potential customers, not just on you or your company.

I can help you with regularly written professional email marketing and blog content for your company OR with ideas and coaching, so you (or a key employee) can learn to Do-it-Yourself.

My Email Advertising and Blog Marketing Services

• Have the service expertly performed for your business.
• OR, learn to professionally Do-it-Yourself through effective Coaching Services and save money.
• Autoresponder Messages, Newsletter Writing and Autoresponder services account set up.
• Blog Marketing posting services.

Action Step 1 -- Click on

Action Step 2 -- Click on Autoresponder Email Marketing or Blog Marketing and go to the Home Page to learn even more about using Opt-In Email Newsletters and Blog Marketing Postings to continue selling and also about the other 5 Steps to affordably marketing online.