Increase Your Sales by Driving New Customers to Your Website - Cost Effectively

Are you starting a NEW business? You may want to start on this page of my website:  Starting a New Business

Whether you have a "bricks and mortar" business (like a retail shop) or you have an online business, you need cost-effective ways to attract new customers. Think a moment about the ways you can advertise or promote your business. There's radio, TV, billboards, newspapers, the yellow pages and direct mail, among others.

Such attempts to reach buyers have two big problems, one being the high cost. The other issue is accountability, trying to figure out if all those costly efforts actually make you money. Most of them won't -- at least not for a small business.

And possibly excepting direct mail, how do you determine if you're even breaking even with the costs? How often do merchants you trade with ask how you found out about their services? Would it be fair to say once in a while you're asked, but not very often?

My techniques are designed to help you affordably attract qualified -- repeat, qualified -- customers to your website, then help them make that all-important buy decision. And you can easily confirm that your marketing money is paying off for you.

So, How Do You Attract Qualified Customers Using Internet Website Marketing and Online Promotion?

There are many options for cost-effective marketing and promotion.

• Pay-Per-Click search engine advertising (PPC). Pay for each visitor who visits your website from typing a search phrase into a search engine. These "keyword search phrases" are related to your products or services. Done skillfully, minimum bids can be about 5 cents for each visitor, although most quality websites will see costs between 25 cents and $1.50.

• Publicity News Articles. Grab online promotion for your business on websites which cater to visitors related to your business. Submit your articles to "Ezines" subscribed to by editors interested in publishing your article and by subscribers directly interested in your products or services.

• Search Engine Optimization (SEO). SEO can bring you qualified internet traffic without a direct cost per visitor. But notice how SEO is listed last of the three? Most firms selling SEO services would tell you to perform SEO first. I disagree. To be cost effective, SEO should be the last step of these three.

Learning How to Acquire Your Own Qualified Internet Traffic Will Literally Save You $1,000s

Reputable SEO services can easily cost $4,000 to $15,000 for a small to medium size website. Learning how SEO really works can introduce you to relatively inexpensive ways to accomplish great SEO results without paying all the mark-up and overhead charged by high-cost SEO firms.

You can do this.

You can learn more about SEO strategies on my Do-it-Yourself Resources page and my Website Design & Marketing Services page.

The Advantage - and Promise - of Internet Marketing

Potential customers are probably actively searching for your product or service right now. Other advertising methods described above interrupt people, trying to get them to buy a service or product they may not even be interested in, one reason such traditional techniques are less successful and more expensive.

Large companies typically have so much money that they can succeed even with traditional advertising, which is so much less cost-effective. Small companies have to think differently.

A well-designed website will work for you 24 | 7 | 365, very efficiently.

Start Today by Subscribing to my FREE 7-day Online Marketing Course

I will personally take you step-by-step through the process of successfully advertising, marketing and promoting your business at minimal expense.

Whether you have an existing website that needs to generate more sales OR you need to start at square one with your own website, this course will help you earn more from your business.

To learn more, click on FREE 7-day Online Business & Marketing Course. There's no obligation at all.

Then, browse through the rest of my website for more ideas on how to successfully advertise, market and promote your business. You'll discover do-it-yourself tools and resources. You'll also find out about the website design and marketing services and the coaching | mentoring services I offer my clients.

For personal advice and help advertising and promoting your business, Call or Email Me Today. Let it be the beginning of a new confidence and a new freedom.