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Landing Page Optimization | Design -- Increasing Your Sales in Today's Competitive Web Environment
Small Business-Friendly Pricing
As a Certified Landing Page Optimization Professional, I've personally seen the dramatic results that come from correctly optimizing website landing pages. Increases of over 100% in sales and/ or sales leads are common.
Landing Page Optimization (LPO) is typically the KEY missing ingredient in a business's Search Engine Marketing | SEO site optimization process.
When you're considering your search marketing strategy...organic search optimization or natural search optimization | paid search strategies or paid search optimization | and brand marketing...don't forget to focus on conversion marketing and your Landing Page Design.
After all, conversion is what counts! What good does the best Search Engine Optimization and PPC marketing do if your business can't close the sale or motivate your prospective customers to fill out your email capture form?
You'll increase your landing page conversion rate...make more sales and generate more sales leads...while your online marketing costs remain stable or decrease, when you:
- clearly communicate your company's Value Proposition (why a customer should buy your products or services instead of your competitors');
- lesson Friction from the buying or sign up process;
- offer adequate Incentive, giving prospective customers reason to buy;
- remove prospective customers' Anxiety, so they'll convert to a sale or become a sales lead (and)
- integrate LPO with Professional Copywriting Services to persuade your website visitors to buy now.
Understanding the psychology of your Web visitors, their eye paths and their anxieties when they come to your website will help you increase your conversions.
Landing Page Optimization is where the science and psychology of conversion meet. And it's one of the best ways to outsmart your competition, in today's competitive Web environment.
Challenge: Most small businesses don't have the budget to work directly with the leading company in Optimization (that Certified me), Marketing Experiments of Jacksonville, FL.
Marketing Experiments research partnerships cost $10,000 + per month, with a research period typically lasting about 6 months. That's $60,000 + and out of reach for most small businesses and new business start-ups.
And even at those prices, Marketing Experiments still only accepts fewer than 10% of their applicants (source: Marketing Experiments).
Solution: I've been Certified by the Marketing Experiments Professional Certification Program. I have adapted their strategies specially for small businesses at a price point that will work with your budget.
You can have the same benefits of MORE sales and sales leads at the same or lower cost you're paying now, just like these businesses below (NOTE: these businesses below worked directly with Marketing Experiments to increase their online sales):
- The New York Times
- Encyclopedia Britannica
- Reuters Group PLC
- Insurance.com
- The Street.Com
- Car & Driver Magazine
Landing Page Design | Optimization Service -- Typically, for less than the cost for you (or your employee) to become Certified through the Marketing Experiments Professional Certification Program, I can optimize your landing page(s).
And I'll do all the work for you.
Learn to Do-it-Yourself -- Through my Consulting | Coaching services, I can help you (or a key employee) learn how to improve your Landing Page Design yourself. If you wish, you can even receive your Certification, like I have.
Action Step 1 -- Click on 
Action Step 2 -- Click on Landing Page Design or Landing Page Optimization and go to the Home Page to learn even more about LPO and also about the other 5 Steps to affordably marketing online.
Increase Your Website's Pulling Power through Professional Writing Services
As a part of your Optimization, my writers and I will create quality text (or edit existing text), also known as "copy", that not only informs, but also persuades your customers. After all, that's our objective -- to persuade your company's website visitors to take action.
And search engines also look for quality, relevant information, an ingredient too many website owners neglect. Your business has to provide the search engines with what they want for your pages to rank highly enough to be found by your potential customers.
We can start with your basic outline, then take it from there. Or, for a lower cost, we can edit and polish copy you've written, focusing on making your words clear and persuasive.
If needed, we'll minimize wordiness, while reviewing basic grammar. When we're finished, your copy will help sell your product, your service, and your image.
Action Step 1 -- Click on
Action Step 2 -- Click on Landing Page Design or Landing Page Optimization and go to the Home Page to learn even more about LPO and also about the other 5 Steps to affordably marketing online.
