Experience . . . Still the Best Teacher

Paul Marshall has over 25 years of marketing and sales experience to call on when helping you start or grow your business.

His experience covers many industries, including the difficult and very competitive professions of insurance, home mortgages, and real estate, plus fast-paced retail sales businesses.

Paul´s small business marketing experience covers both direct mail marketing and strategic internet marketing.

He doesn't just “talk the talk”. Unlike many who train salespeople and small business people, Paul has actually earned a living in commission sales in tough, competitive markets.

Over his career, he has personally worked thousands of sales leads himself and met the needs of hundreds of customers. Paul has taught others how to work their sales leads more effectively and how to meet their customers' expectations. He speaks from personal, grass-roots experience.

The School of Hard Knocks

Most profitable websites today also generate leads (instead of only trying to make direct sales off the visitors' first visit). So, managing your website leads correctly can be the difference between earning a profit or not.

When investing your time and marketing budget, identifying the common traits of your best customers will help you invest your limited resources with those most likely to buy your products or services, protecting your hard-earned money and your valuable time.

Paul learned that valuable lesson the hard way, through much wasted time in the beginning working his sales leads in the wrong way and working with the wrong prospective customers. But you don't have to.

Market Niche Know-How, Applied to Your Business and Website

Paul can also help you identify your Value Proposition. It's important to put on your customers' hats and consider how they think and feel about your products and services. You need to identify and highlight the unique benefits customers receive doing business with you that they won't receive if they make a different decision.

Why would someone choose to buy your products or services? It's up to you to effectively communicate why your services or products merit your customers' money more than the next company's.

You should answer that question in your customers' language, not in your industry-speak jargon or lingo. We can easily fall into the habit of talking to our customers using the “shop talk” we use with our close business colleagues, a bad idea that typically frustrates customers and kills sales.

Paul reminds us that we live in the day of the TV remote control. And the back button on our internet browsers. We like immediate gratification!

This means your website design (the visual aspects) and your text or sales copy (the message, the substance) have to GRAB your visitors' interest and then HOLD it. Each aspect needs to reinforce the other and be consistent.

And your website has to inspire quality--that you are legitimate. Of course, your visitors have to easily find what they're looking for.

Following these guidelines will appeal to both the logical and the emotional parts of your customers' brains. This will help you entice the largest number possible of your site visitors to buy from you.

Otherwise, you will lose them to your competition's website.

From New Ideas Come New Successes

Paul's fresh, new perspective will help you develop your business and marketing strategy, while you communicate effectively with your customers. He can help ensure that you are meeting your customers' needs and expectations and that you are speaking to their point of view -- in their language, not your own jargon.

Review his Internet marketing services and ask yourself if these concepts make sense to you. Ask yourself if many of his thoughts and strategies are new points of view to you and if they will help your business grow.

Then, get to know Paul and try his Free Introductory Consultation to hear his suggestions for increasing your sales and sales leads. You'll find that it's time well spent. Call or Email Paul Today.