Increase Your Sales with Cost-Effective Online Marketing Methods
You want to succeed. You want to reach the personal and professional goals you've been thinking about day and night. Maybe you want to start a first business or increase your current sales. Now the question becomes...how?
First, let's look at the options you have to successfully market and promote your business online:
- Do-it-yourself -- You'll see my website has a page with many do-it-yourself marketing tools. These are the exact tools I use everyday that will help you increase sales.
- Pay a firm to do all the work for you -- While that isn't the focus of my business, there are certain services that I do offer my coaching | mentoring clients.
- "Learn by doing" through a personal business coach or mentor -- That's the focus of this page and the primary focus of my business -- to help you perfect your business model and improve your bottom line.
Learn to Help Yourself Through Proven Coaching | Mentoring Techniques
Under my guidance, you will learn how to drive qualified internet traffic to your website. You can do this.
Working with me is simple...and affordable. We can collaborate together using GoToMeeting® online conferencing and your phone.
And unless you earn about $100 per hour (a typical billing rate for many website marketing services), you will literally be paid to do this work yourself. With billing rates like that, you can see why most firms would rather sell you their marketing services rather than teaching you how to perform much of the work yourself.
With the do-it-yourself tools, the challenge quite directly is the amount of reading you'll have to do. The value of your time is worth much more than the cost of the tools themselves. We're literally drowning in information, but thirsting for actual knowledge.
My personal coaching | mentoring services represent a hybrid approach. They're in between the retail services option ($100 per hour example, above) and the go-it-alone time consuming approach. For my clients, it's the ideal solution.
You have the cost effectiveness of the do-it-yourself strategy, but you'll get up to speed much more quickly with much less reading. You'll also skip the trial-and-error attempts.
Remember, time is money. The sooner your website starts producing for you, the quicker you earn income.
Getting the Knowledge You Need to Succeed
Protect Your Cash and Help Guarantee Your Business Success
I can help you refine your business concept and analyze the market potential of your products or services.
Spending a little time and money BEFORE you spend $1,000s can save you time and a lot of cash. Learn to easily research what people are searching for on the internet and match your products or services to their needs.
This process involves "keyword research", which many companies offer. My technique however involves much more. I'll help you discover what people are searching for - and even why. You'll also learn how to capitalize on this research, reaching potential customers before your competition does.
Remember the fable about the tortoise and the hare? I'll show you how to get there first, how to beat the hare.
Gain a Competitive Advantage by Creating a Unique Selling Position (USP) for Your Products or Services
Creating a USP helps your potential customers conclude that your products or services - and your dependability - are more compelling than your competitor's.
With the level of competition most businesses face these days, the businesses making it easiest for their customers are the ones that thrive. They offer the most perceived service and value for the money.
The best value isn't always the lowest price, although sometimes it is. You don't want to overcharge your customers. But you don't want to undersell your products or services, either.
It's up to you to educate your customers to the value you offer. And my coaching and mentoring services will show you how.
Customers on Your Website in just a Few Hours
Using solid pay-per-click (PPC) techniques, buyers can be on your website in just a few hours after setting up your PPC account. PPC is the fastest, least expensive way to start marketing your products or services, if done correctly. Done incorrectly, the cost can be high and the results poor.
Your ads show based on the phrases searchers type into the search engines. You only pay for each actual visitor. Done skillfully, minimum bids can be about 5 cents for each visitor, although most websites will see costs between 25 cents and $1.50.
Minimize Risk and Lower Costs by Diversifying Your Sales and Marketing
For your safety, you need multiple sources of customers and multiple products or services to sell. Again, my coaching and mentoring strategies will help you develop the techniques you need to know to succeed.
Receive Even More Customers through Search Engine Optimization (SEO)
Internet search engine users type a search phrase related to your website into one of the search engines. They find your website in the first few pages of results. Then they can click directly onto your website. This is SEO in a nutshell.
SEO can provide long-term, ongoing customers to you, FREE of direct per visitor costs. There are costs for SEO services, obviously. Learning how to do much of this work yourself will save you the typical $100 per hour often charged for such services.
Coaching can cover all aspects of SEO: on-page, off-page and LSI (latent semantic indexing). My Website Design & Marketing Services page covers these terms in more detail.
Some of these techniques may be new to you and may even seem a bit daunting. But they are not. That's why my approach puts a premium on helping you master these methods on your own website, at your own pace.
Profit and Success from Managing Your Website Visitors Effectively
For most small businesses, the goal of a website contact is to establish a relationship that can lead to a future sale (a sales lead). Few people will buy the very first time they visit a website.
Many of my clients have never worked sales leads before or not the same type of leads they will work in a new business. I've learned over the years that leads must be worked differently than referrals.
There are particular things to learn that will help you maximize time spent on your most viable customers, while minimizing time spent with those least likely to buy your products or services. Remember the 80-20 rule?
Wasted time is money taken from your pocket. If your goal is to earn $100,000 annually from your business, that's $50 per hour (at 40 hours per week). If someone wastes just 1 hour of your time, they have really cost you $50. Ouch!
Maximize Your Sales while Protecting Your Time and Money using Opt-In Email Newsletters
One way to manage your website's potential customers is using an opt-in email contact program, with an incentive to subscribe. Some ways to implement this are by offering a free course or by offering a periodic email newsletter, with valuable content.
Regular newsletter contact will let your subscribers get to know you and encourages them to buy your products or services. This strategy maximizes your sales and helps protect your valuable time.
For newsletters to work, it's critical these opt-in emails offer real value to subscribers. The emails must focus on helping your potential customers, not just on you or your company.
I can help you with email newsletter content ideas and with article writing services, if needed.
What Do I Charge for my Coaching | Mentoring Services?
You'll see what some other well-regarded business consultants and coaches charge on my do-it-yourself page. You can use those per hour figures for comparison purposes.
Because of the way my business is structured, I can utilize the best minds and marketing techniques, but spread that cost among many clients and charge you much less per hour.
Working with me is simple. We can collaborate together using GoToMeeting® online conferencing and your phone. You'll probably be surprised with how many profitable ideas come to you after only an hour or two with me.
Affordable Coaching/Mentoring Rates: $65 per hour (see terms of use). You'll have no charges for using GoToMeeting® conferencing or for long distance costs.
For more details on my coaching | mentoring services, you can contact me here.
Already own a business needing more sales?
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